Privacy Policy
Effective Date: June 16, 2025
Operated by Mercury Local, LLC 520B North Poplar Street, Charlotte, NC 28202 TheFarmingtonMercury.com
1. Scope
This Privacy Policy applies to personal information collected through thefarmingtonmercury.com and all associated services, including newsletters, contact forms, media submissions, and advertising inquiries. It does not apply to social media interactions or third-party websites we may link to.
2. What We Collect
We don't collect more than we need — and we never monetize your attention.
What we collect:
- Newsletter sign-up info: name and email (if you opt in)
- Contact form submissions or email inquiries
- Basic session cookies (first-party only, no identifiers)
- General server logs (IP addresses) for security purposes
What we don't collect:
- Geolocation data
- Behavioral tracking across sites
- Third-party ad pixels
- Browser fingerprinting
- Login data or payment details
We don't share, rent, sell, or license your information to anyone. Ever.
3. How We Use Your Info
We use what you give us only to:
- Send newsletters if you subscribe
- Respond to your inquiries
- Feature stories or photos you submit (with consent)
- Maintain basic site operations and security
We do not use your info for targeted ads, third-party marketing, or algorithmic profiling.
4. Advertising
The Farmington Mercury is funded by advertising — the old-fashioned kind.
- Our ads are first-party and limited to our site
- We do not use targeted ad networks, retargeting pixels, or programmatic exchanges
- Ads are selected to be relevant to our local audience and designed to complement the reader experience
All editorial content is free to read — no paywalls, subscriptions, or third-party ad trackers.
5. Consent and Communication
When you subscribe to our newsletter, you consent to receive occasional emails from us. Each email includes an "unsubscribe" link. You can opt out at any time.
We respect your inbox. We'll never send anything irrelevant, spammy, or sponsored without disclosure.
6. Data Retention
We retain minimal data for only as long as necessary:
- Newsletter subscribers: until you unsubscribe
- Advertiser inquiries: up to 18 months
- Contact form submissions: typically deleted after response
You can ask us to delete your data at any time — just email us at hello@mercurylocal.com
7. State-Specific Privacy Rights
If you're a resident of California, Connecticut, Colorado, Virginia, or another U.S. state with a data privacy law, you may have additional rights to:
- Request a copy of your personal information
- Ask for corrections or deletions
- Opt out of data sale (which we don't do anyway)
To exercise any of these rights, email hello@mercurylocal.com and include your state of residence in the subject line.
8. Children Under 13 (COPPA)
We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has submitted data, we'll delete it promptly. If you're a parent and believe this has occurred, contact us directly.
9. Cookies and Storage
We use only essential, first-party cookies for basic site functionality. No third-party cookies. No trackers. No dark patterns.
10. Do Not Track
We respect your browser's "Do Not Track" settings — but we go a step further: we don't track you in the first place.
11. Embedded Media & External Links
We may embed media (e.g. YouTube, Vimeo) or link to third-party sites. We are not responsible for their content or privacy practices. Clicking off-site means you're subject to their policies.
12. Security
We use HTTPS, strong access controls, and reputable service providers to protect your information. No system is perfect, but we take all reasonable steps to ensure your data stays safe.
13. No Sale of Personal Data
We do not sell, rent, trade, or transfer your personal data for any reason. Period.
14. International Users
If you access this site outside the United States, note your data is processed in the U.S. By using the site, you consent to this.
15. Governing Law
This Privacy Policy is governed by the laws of the State of Connecticut. Any disputes must be resolved in state or federal courts in Hartford County, CT.
16. Changes to This Policy
We may update this policy from time to time. When we do, we'll revise the "Effective Date" at the top of this page. Continued use of the site implies acceptance of the updated terms.
17. Contact Us
Mercury Local, LLC 520B North Poplar Street Charlotte, NC 28202 Email: hello@mercurylocal.com
Last Updated: June 16, 2025